Wine produced by Finger Lakes Community College viticulture students will feature labels designed by a FLCC student.
Wine produced by Finger Lakes Community College viticulture students will feature labels designed by student Noah Estrella of Bloomfield when it is bottled next spring.
Estrella and his classmates designed labels for a graphic design course taught by Liz Brownell of Victor, professor of graphic design. The labels were revealed earlier this month at a gallery-style reception at FLCC’s Viticulture and Wine Center in Geneva. Students of Paul Brock, assistant professor of viticulture and wine technology, attended the reception and voted on the labels. They chose Estrella’s label, titled “in transit,” to be featured on their 2016 wine.
Estrella said communicating with the “clients” – the viticulture students – and then pitching his finished piece in front of an audience proved an invaluable experience. “This exercise, as a student, is really necessary,” stated Estrella in a release from the college. “We’re making something that can be applied to the real world instead of just a classroom.” Estrella is majoring in fine arts and graphic design and plans to transfer to a four-year college.
The runner-up for the label creations was Kellen Lambert-Vail of Canandaigua. Finalists also included Jennifer Williams of Clyde, Richard Weit of Churchville and Katrina Temple of Angelica, Allegany County.
For more information on the FLCC viticulture and wine technology degree or the graphic design degree, visit or call (585) 785-1000. The Free Application for Federal Student Aid (FAFSA) for the 2017-18 school year is already available. Information about financial aid and all other enrollment steps is now available.